
THERE IS BOTH AN ART AND A SCIENCE TO COMMERCIAL AUDITIONING. FIRST, UNDERSTANDING THE BIGGER PICTURE IS ESSENTIAL, AND KNOWING WHERE ACTORS FIT INTO THIS LARGER LANDSCAPE. THERE IS SIGNIFICANT MONEY TO BE MADE IN THIS INDUSTRY WHEN ONE UNDERSTANDS IT AND KNOWS HOW TO NAVIGATE IT.
Limited Space – May 24 11am to 1pm, Cost: $299
What we will cover:
Union or Non-Union
The flow chart from corporation to ad agency to casting director down to the actor. Understanding the game you’re playing and how to operate within it.
How to make yourself more valuable to the corporations that need commercials and the agencies that hire and film the commercials.
The specific mindsets that set actors apart when auditioning for commercials
What a commercial audition actually is.
The 3 types of commercials there are.
SOC auditions vs commercial auditions with dialogue
How to interpret your audition sides to bring out your specific voice/ interpretation that will set you apart.The technical side of the audition:
Your camera, your lighting, your sound, your background, how to dress.
Your slate
Editing your audition
The technical side of the audition:
Your camera, your lighting, your sound, your background, how to dress.
Your slate
Editing your audition
The Callback (part1)
What it means when you’re called back
What they want to see
How to prepare for your callback
The mentality to enter the callback with
What to expect when you show up
What is expected of you in the room
How to always win in a callback
You’ve booked the job. Now what?
How to read your call sheet
The secret to using the wardrobe fitting to making filming day go smoother
How to show up
What to expect when you show up
The difference between filming for film and television vs filming a commercial
How to make them want to rehire you

About the coaches
David has completed dozens of commercials and earned over tens of thousands of dollars in the past 24 months while acting part-time. He holds a full-time job and has a family. To date, he has worked on nearly 50 professional jobs.
Multiple Time Award Winning Actor-Director & Acting Coach Walter Alza (Get Rich Or Die Tryin’ has more than 120 episodes of television and film (actra) credits-experience to share with you, his union commercials have made them over $35.000.00 for one single commercial
